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Yporqué was initially conceived not just as new product line but as a whole new concept: t-shirts which mentally stimulate children through the imaginative use of sounds, textures, fluorescent images, etc. Over time, thanks to appearances at international fashion events and due to the inherent characteristics of the product (quality, modernity and form), yporqué has moved on from being an up-market gift item to convert itself into a fully-fledged fashion label.